Associate professor in the Department of Process Management at the Institute of Quality Sciences and Product Management, Krakow University of Economics.
A marketer by education and passion, he is the author and co-author of over two hundred scientific publications, including several books, as well as popular science articles. He lectures, conducts training sessions, and provides consulting in the field of marketing. His research interests focus particularly on world fairs and trade shows, cultural differences, and experience marketing.
Privately, he is passionate about traveling to distant places.
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